Popeyes Sunday Classifieds
Sundays are the days when our biggest competitor is closed. We wanted to hire these workers that are free to work on Sundays by putting job openings in the classified section of the Sunday newspaper. It might be worth noting the Ad Spend was $3744 and it got $1,773,749 Earned Media.
Press: CNBC, Fox, Business Insider, Yahoo, The Drum, AdAge, AdWeek