Answer The Call
In basketball there is something bigger than winning a game or trophy, and thats making it to GOAT status. When you’ve made it, there are sneakers with your name on it, murals painted in your honor, you have the front row to fashion shows and even getting your name in a song. These are thing that are inherent to basketball fame. So for the launch of 2K23, we brought that GOAT status to the pro gamers.
Promo Video:
Launch Spot:
ECDs: Daniel Bonder & Dave Brown
CD: Fredrick Nduna & Joel Franke
Copywriter: Gabe Santana