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Pizza Party Crashers

 Popeyes Pizza Party Crashers

In the midst of COVID-19, pizza sales went up exponentially for families staying at home. Good for pizza not so good for Popeyes. To promote Popeye’s family meals, we chased down pizza delivery cars and asked the recipients of the pizzas if they would be willing to trade their pizza for a Popeyes Family Meal.

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Press: AdAge, AdWeek, Muse By Clio, Yahoo, Fox, PR Week

ECD: Ricardo Casal & Juan Pena

CD: Jeff Hodgson & Eliana Ferrer

ACD: Leila Moussaoui

Creative: Andrew Gonzalez