Save It, See it

We discovered that Instagram’s algorithm prioritizes and pushes up items on your feed that have been saved. That save button looked oddly similar to Michelob’s logo. We asked everyone to tap Michelob’s logo (aka the save button) every time they saw something about woman’s sports, to promote equality.

Awards:

Cannes Lion: 2 Silver 1 Bronze

D&AD: 2 Graphite, 1 Wood, 1 Shortlist

One Show: 1 Gold, 2 Silver, 1 Bronze

Clio: 1 Gold, 1 Silver

Webby: 1

Press:

Forbes, Serena Williams, People, AdAge, WNBA, Sports Illustrated, CNN, Bustle, ESPN, Yahoo, Anthony Davis, Alex Morgan, Just Women’s Sports, USA Today, Hype Beast, MSN

ECD: Bruno Acanfora & Ariel Abramovici
ACD: Lauren Cooper & Cara Johnsonci
ACD: Andy Tamayo & Alex Allen
Creative: Andrew Gonzalez
Junior Creatives: Jasmine Williams & Tarahgee Morris