Hottie Sauce

 Wild Meg

We partnered with 3x Grammy winner, Megan Thee Stallion, to create a hottie sauce - since Megan is all about her hotties. To launch this we created a modern-day western and transformed Megan into a new character - Wild Meg. We used her alter ego, Tina Snow, to become the bandit that steals the sauce . They chase after one another to see who will secure the sauce, with a cameo from her sidekick Frenchie, 4oe. Megan also became a franchise owner, dropped some fire merch, and even gave back to the Houston community with Popeyes.

Teaser Film

Hottie Sauce Promo

theehottiesauce.com

OOH/POP

Press:
AdAge Top 5 Celebrity Meal of 2021, The New York Times, Washington Post, CNN, Business Insider, Complex, BET, Variety, Forbes, Fast Company, People, Thrillist, Billboard, Yahoo, HypeBeast, NPR, Food & Wine, Popsugar, NOLA, Glamour, Vulture, iHeart, AdAge, Adweek, Eater, Delish, Fox Business

CD: Jeff Hodgson, Eliana Ferrer & Tom Francesconi

Creative: Andrew Gonzalez

ECD: Danny Alvarez

Head of Art: Guido Fusetti

Junior Designer: Rebecca Miranda